Create visual differences in text by changing font (limit 2), size, color (limit 2), spacing, height and width (in character box).
Rasterize text so that it becomes an image and is transformed (distort, skew, perspective, etc, limit 3) to convey movement and rhythm in the composition.
Convey a sense of depth by overlapping text and changing the opacity.
Highlight and emphasize important words and phrases by enlarging, distorting, making bold or changing the color. Make sure these words are legible because they are most important.
Treat the text as image and devlop a dynamic composition in which you consider the negative space as well as the positive space.
