Getting Started

• Open a new Photoshop document and choose the size you want but make sure the resolution is set to 300. This will allow me to print your work larger.
• Copy and paste your photographs into your new document
• Convert your photographs to grayscale mode (image> mode> check grayscale) 
• Change the brightness and contrast to create extreme lights and darks in your photographs. 
• Don't forget to crop your photographs; you don't need to include everything in the frame.  
• Combine text with your image(s). Use all caps and easy-to-read, sans serif (without feet) typeface: Arial, Helvetica, Impact, etc.
• Remember to use a simple, bold style; you want the viewer to easily read your text and see your image.

Project Examples from Austin High School

The Power of Advertising- Project Requirements

• Choose a social or politcal issue you would like to explore. It can be an issue related to Jones, teenagers, human rights, Chicago, etc.
• Create an interaction bewteen text and image. The image must be taken in school by you. It can be of a person or an object and I encourage you to take several photographs so you have more options for your project.
• Develop your own phrase that brings awareness or pushes the viewer to think about the issue in a new way.
• Design your project in Photoshop- the image must be in black and white (think Kruger) but the text can be in color. Use the style and look of advertisements as a template for your project.
• Create 2 versions of the project relating to the same topic- the first one will be your final exam grade.

The Power of Advertising

Revisiting the Main Ideas of the Project

Think about the main idea of your project. What is the message or idea you would like the viewer to consider?

How can you visually create this main idea so the viewer understands?

• ephasize important areas or details
• create a focal point
• create a flow or movement for the viewer to follow
• play with brightness and contrast or saturation
• explore different color choices

Remember this is a landscape. Create a sense of space and depth by:

• overlapping
• small things far away, larger things up close

Develop a visual paradox, or contradiction with the images you choose. Play with opposites

• extisting/ non-existing
• traditional/ unorthodox
• beauty/ ugliness
• man-made/ natural
• positive/ negative
• urban/ rural
• near/ far